Campus Marketing

There are countless digital and print mediums through which student organizations can promote their programs and services. All approved advertising must be displayed, distributed or placed in approved locations on campus. Advertising placed in inappropriate areas (sidewalks, trees, doors, bathroom stalls, windows) will be removed immediately. Advertising on campus is a privilege, not a right. The Vice President for Financial Operations or his/her designee has complete discretion to permit or disallow any type of advertising. Approval may be withdrawn at any time.

Students may not distribute advertisements or leaflets on behalf of an outside company without the permission of the Student Center Complex Reservations Office or the Office of Financial Operations. Any person not enrolled in the university or any entity not affiliated with the university is prohibited from advertising or soliciting on campus. Violators are subject to legal action.

Approval of advertising by the Department of Student Activities & Student Organizations or the Office of Financial Operations does not in any manner indicate endorsement, approval or support by the University of the advertised event, entity or establishment. The university assumes no liability for advertised events, entities or establishments.

Use of University Trademarks & Logos

All usage of University of Miami trademarks – including the split-U logo and Sebastian the Ibis – must be consistent with the Visual Identity Manual. These University-wide guidelines are designed to ensure brand integrity while allowing for individual expression.

Student organization logos and designs that include the U or Sebastian must also follow these guidelines, and require specific approval from University Communications to be printed on promotional materials, even if they have been used in the past. This includes but is not limited to T-shirts, polos, giveaways, name tags, and other products.

University Communications works with Purchasing to approve all items incorporating University trademarks, so please build a few extra days into your timeline when submitting purchase orders and reimbursement requests to allow for any potential design adjustments that might be necessary. You may also request pre-approval for your designs from University Communications, after first consulting with your student organization’s advisor.

To obtain written pre-approval of a print design that you can submit to Purchasing with your order or if you have any questions about the appropriate use of University trademarks, contact University Communications at

Campus Marketing Toolkit

Specifically developed with student organizations in mind but applicable to all members of the University of Miami community, the Student Affairs Campus Marketing Toolkit seeks to consolidate the wide variety of policies, deadlines, departmental owners and design specifications of most – if not all – commonly used channels for publicizing campus programs, services, and other initiatives.